Search Engine Optimization (SEO) India, Internet Marketing & Web Marketing Company India

Did you know that 90% of unique internet traffic to a website originates from a search engine. So you can not ignore search engine optimization or search engine marketing!
SEO trend in India is fast catching up. Many SEO companies in India have set up their services. These SEO firms in India have become successful in a short period of time as the service that they provide is needed by everyone who wishes to achieve success in web marketing.
SEO Masters India doesn't stand different but are different is all aspects of their service. For them what stands more important is their worldwide clients who made their site worth visiting in such a vast IT industry. SEO Masters India strongly believes in them, know capabilities and limitations and work accordingly on any given project. SEO Masters India makes sure that whatever they do is client and quality centric.
Their team consists of experienced SEO / Internet Marketing Experts who can offer expertise in the areas like Web Promotion, Internet Marketing, PPC Campaign and Top Search Engine Positioning. With focused nature to place our client's website prominently in the search engines and further retain the search engine rank positions, their professional and expert SEO team has developed successful and ethical web marketing and Natural SEO techniques over the years and have a proven track record of excellent results and a plethora of satisfied clients.
SEO Masters India has a budget for every type of business and with affordable options to suit your marketing goals; they will certainly increase your online presence!
Feel free to circulate and share out this press release as you wish - if you can post it on your own site or email it to your friends then please do. It's real time to reproduce the word far and wide amongst the all community across the world.

SEO MASTERS INDIA is truly a MASTER of these elements.
Contact Us:
SEO MASTERS INDIA
www.seomastersindia.com
seomastersindia@gmail.com
SEO MASTERS INDIA is an India based SEO Company, which provides professional Search Engine Optimization Services, Pay Per Click Management & Web Designing Services across the Globe. SEO Masters India seeks to further increase client return on investment by refining the most important aspect of an optimization campaign, research & development and algorithm decoding.

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Social Media Marketing - Insider Social Media Optimisation Tips From An SEO Writer

Whatever your answer, you can be sure that as a small business owner looking for ways to supercharge your Internet marketing efforts, you have arrived at the right place!
In this article, you will find cost-effective social media marketing tips used by a SEO London firm specializing in developing custom SMO (social media optimisation) campaigns for clients ranging from SME to blue-chip companies, besides other useful SMO techniques that I've picked up in the course of my SEO content writing career spanning 10 years.
However, in order to harness the power of popular social media tools, it is important to first understand the nature and scope of Social Media Marketing, since this will help you identify the social networking platforms that are most relevant to your business.
Simply put, social media marketing involves using popular networking platforms like Facebook, Twitter, YouTube, Flicker, LinkedIn etc. for increasing a website's appeal for prospects and extending its reach to a wider target audience. However, what many SMO companies don't tell clients is the fact that social media benefits some business models more than others. This is why it is important to first establish which social media marketing method best suits your business.
Therefore, in order to leverage effective SMO strategies for your web business, online business owners are advised to clearly outline SMO goals and learn about free and paid tools for determining website popularity metrics, since these vital statistics enable you to measure your web business success in real-time.
Social Media Marketing Tips - 3 easy and cost-effective SMO tips to benefit any web business
1. Facebook Advertising - This is the most cost-effective social-media marketing tool available to web business owners. With its outreach of 300 million users, FB enables small businesses to build a friendly presence for themselves on a powerful platform that connects them to a huge potential customer base worldwide. Sign up for a Business Fan Page account with FB using your company's username to register your company. Read all the special rules for Fan Pages, research your competition and assess the Facebook presence of your closest rivals (type of pages, number of fans, how many 'likes' and graphics have been used to build their popularity etc.). Then simply copy their strategy for success by customizing it for your target customers!
2. Grow Twitter Followers - This great marketing platform has grown in the past one year to surpass the popularity of Orkut and Flicker, two social media sites that enjoyed immense popularity till the cute, snappy and short message update system overtook their member base. Signing up with Twitter is free. So reserve a business account and secure your company's name. Conduct a basic search for familiarizing yourself with hot keywords and phrases used by your top competitors to get more followers on Twitter and use these to develop a custom SMO strategy for your business!
3. Visit Other Blogs - Many website owners religiously update their company blog with keyword rich content, maintain that crucial reader connect by responding to blog comments, inquiries and suggestions without fail and even measure blog metrics regularly in order to track their high rank on the major search engines. However, many don't utilise the full scope of 'blogosphere' open to them via participating in discussion on blogs belonging to other people. Visiting other blogs and commenting, praising, sharing industry inputs or your personal experience that may add value to the post is a no-cost, effective and quick way to build the credibility of your business without having to invest full-time in writing, posting and responding to new blog content. So, make it a part of your SMO campaign and improve your site's rankings, starting today!

Learn about proven social media optimisation techniques and drive new revenue for your business.
Top Internet marketing UK firm http://www.1stopedesign.com/ is just a click away!

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Automation With Affordable Web Development Services

Business automation is the core of any organization as it improves the productivity, enhances the internal communication and tenders an opportunity to increase the ROI advantages. A company understands all the advantages that it can offer to an emerging organization. Thus they leave no stone unturned to offer more and more opportunities to the business houses in the most efficient manner possible.
Most of the service providers work with unique and client-centric approach. They also accommodate a dedicated team of professionals who work round the clock to develop some best of the breed web solutions in very affordable price tag. In the IT stricken world, is divided in two major categories.
PHP Web Development:
The technology revolves around highly popular and recognized open source tools available in the market. These tools include PHP and MySQL. A PHP development process offers an opportunity to the business houses and organizations to enjoy more flexible options to turn your website content rich and dynamic. Nowadays service providers are working on to develop a good range of PHP based custom web applications and web portals. A custom PHP application takes place after the sound analysis of several factors including defining and developing the site, testing the usability and scrutinizing the extensive competition etc.
.Net Web Development:
This is a very important mode of web development as well. This process takes the advantages of Microsoft technologies. A number of web products, web applications, custom web applications and standalone applications are developed with the help of .Net. Experts in the web application development domain cite a number of reasons behind the popularity of .Net framework. .Net applications not only offer high security but also tender best service in terms of connectivity and seamless communication. Probably compatibility is the best part of this framework. It offers great compatibility with most operating systems available in the market with faster Internet connectivity as well.
Explore the Advantages
When you visit to an exceptional company, you can enjoy an extensive array of web-based services and development support to your business ventures. These additions in the service domains include software consultation, software development and maintenance etc. A company usually employs some of the talented web developers of the domain. They are the highly qualified technocrats in the vertical. A number of qualified IT people work incessantly to offer businesses best automation they ever need. A web development company accommodates some of the best industry professionals including web designers, sales consultants and technical writers who help online business owners to establish their brand identity and increase their revenue prospects.

MarketGoal is growing SEO and Web Development Company that deals in web design services, Web Development Services, SEO services, e-commerce websites, asp/php web development, multimedia web design.

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SEO Marketing Is Social Marketing

One way to get your business at the top of Google's search listing is scientific, and the other is social, and only one of them involves magical thinking.
You may be surprised to hear that the scientific choice, SEO (Search Engine Optimization), is usually most associated with magic. People (not my clients; they're too smart) have a magical belief that if sites are sprinkled with magic SEO dust everyone will find them in the vastness of the Internet. Don't get me wrong - SEO works. You can certainly pick one word, or at best one phrase, and optimize a site for it.
If you sell chocolate and you work at your SEO hard enough, you can fix it so people who Google 'chocolate' will find your site. If you want 'cheap domain name registration' you can optimize for that search easily. But what if you do something more complex than sell one thing? Or what if your services (like mine) involve a lot of moving parts? What if you're a real estate broker who specializes in various regions of a city? What if your restaurant appeals to different kinds of people, not just those in the hunt for 'cheap eats?'

Pure SEO can only really help you if your elevator pitch is more like an elevator word.

When we optimize a site for search, we are making those searches machine-friendly, making sites easy to read for bots, spiders, and crawlers who provide data for rankings. In this world, single words become incredibly powerful. I think that's pretty weird, because when shopping for services or connecting with a cause, we are looking for something complex, not something simple. We often seek something with more edges and surfaces than a couple of words can express. Also, the Internet is also always changing (perhaps you've heard this, yes?) and no single search stays golden for long. Check out Google trends and you'll see that 'biggie smalls lyrics' surge one day and someone else's lyrics surge the next day. Nobody knew what a social media consultant was a few years ago, but now we know that most people searching for one live in New York, Toronto or London. The SEO you do this week may surge you to rankings heaven, but depending on what your competitors are doing, and what others are posting and looking for, you may sink next month.

There is another way, and it's the social way.

Google is gaming its own rankings to give a boost to Google Plus, so posting something there will give you more juice. Post to Twitter, and all those Tweets are indexed by Google. Writing blogs, posting to Pinterest and writing for The Huffington Post will all improve your rankings, and in ways that are more complex than one-word searches may reveal. If Facebook is your beat, post away there, but know that what happens on Facebook stays there - Facebook posts will do nothing for your Google rankings.
Test this theory by Googling your name or business name. Watch what comes up. When I Google 'Lee Schneider' my Huffington Post archive tops the list, because I shared it on Google Plus. LinkedIn is next, because LinkedIn is spending a lot of money buying placements and has a lot of activity on the site; I know it's my most active and engaged network. Next is my company site for DocuCinema, and then another Google+ posting about a panel I recently moderated for the San Francisco Green Film Festival. If I try the same exercise with my Twitter handle 'docuguy' I get a listing of my Twitter posts, my stories on Storify and my Pinterest listings - all of which are closely associated with the name 'docuguy.'
The takeaway for your business? Thought you'd never ask.

• Be social and more people will find you online
• Posting to Twitter, Google Plus, in blogs and on LinkedIn will shape Google rankings
• Think visually - posts to YouTube and Pinterest will boost rankings
• Be dynamic - search thrives on novelty and change, so keep posting regularly
• Use SEO for specific, phrase-oriented searches and optimize SEO page-by-page
• Use social engagement to reach out to a community interested in your work

Lee Schneider's latest ebook is 'What Should My Blog Be About?' Download it at a special discounted rate at this link.
Lee Schneider is consultant at Red Cup Consulting, an agency that works with clients to build online influence.

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SEO Technique For Personal Training Blogs and Websites

Search Engine Optimization or SEO is a highly debated and often 'best guess' topic on how to rank your personal training blog or website higher and more precisely with popular search engines like Google and Yahoo, by using specific keywords.
There are many and varied opinions on what works and the best ways to structure your content to get the most value from your personal training businesses blog or site, however there are some strategies that appear to work more consistently and better than others.
What do you want to achieve with your blog or site?
To begin, your SEO strategy should reflect the outcome that you want to achieve and for what you want to rank for, which could be one of the following:
• Promotion of your personal training business by targeting a specific geographic community (what I am discussing today)
• Selling online personal training services
• Selling advertisement space on your site or blog
• Promotion of yourself and your personal training products, like ebooks or merchandise.
Once you're clear on what your blog or site is about and the objective you wish to achieve, you need to begin researching keywords for your particular niche.
I recommend using Google AdWords Keyword Tool for this. You simply type in the keywords you have selected, fill in the CAPTCHA and hit 'Get Keyword Ideas'.
The resulting information provides you with a specific breakdown of the amount of people searching for a particular keyword or keywords, both locally and globally. You can modify your search to show more specific results, including advertising rates etc., however for now lets just see what the search volume for your keywords are.
I just typed in 'personal training' and I can see that the global search volume for this keyword is 823,000, which indicates that a lot of people are searching the net for personal training; this is positive and negative.
The positive is that plenty of people are searching for that combination of keywords; however the shear volume suggests that you will probably never rank for those particular ones, in fact you may be lucky to make the top 100 pages as there is a lot of online competition.
Get specific!
So what you need to do is try new combinations and be more specific in your personal training keywords.
As I mentioned, promoting your personal training blog or site to a specific geographical community is probably the 'easiest' way to rank highly.
One way to come up with a keyword strategy is to think about what you would search for to hire a personal trainer in your local community. Let's say 'personal trainer Melbourne'.
Let's go back to Adwords and try 'personal trainer Melbourne'. You can obviously adjust your search terms to your specific city or town; however for the purposes of this article I'm just using my local region.
The result for this keyword search is 3,600, which is much more positive.
You will also notice that the keyword tool offers a variety of results and by changing the term to 'personal trainers Melbourne', the result is significantly different (1,600).
To become even more specific, you may want to narrow down your search even further. I just tried 'personal trainer Richmond', which is a suburb just outside of Melbourne where my imaginary studio or gym is located and the result is much smaller.
On the surface this may seem like a bad result, however, the people who are searching for 'personal trainer Richmond' are a very specific and targeted audience that are more than likely genuine business prospects and you are in a very good position to rank well for this term if you follow a few simple SEO procedures when you're writing your content.
What now?
There are many different reasons why websites and blogs rank in search engines the way they do, some of which contribute to:
• The volume and consistency of content
• The age of the blog or site
• Keyword usage throughout the blog or site
For the purpose of this article I'm not going to go into any details about different types of links or the 'pagerank' of a site, other to say that the previous 3 factors do contribute to it but I will cover this topic in more detail in future articles.
So using our keywords 'personal trainer Richmond', you need to start using them in every post and even in the name of your blog or site.
To rank for a blog post, there is some SEO etiquette that suggests that you should use your keywords in the title of your post, in the first paragraph of your post and then intermittently throughout your article.
We could write an imaginary article as follows:
[Post Title] Richmond Personal Trainer Now Available!
[First Paragraph] "Are you looking for a personal trainer in Richmond? Well look no further!"
And then using the terms a few more times throughout your article...
The SEO rules
Now, the trick with this is that you have to be careful with how you word and format your post.
If you use your keywords too often, it will become annoying to read for the consumer and there is also information to suggest that Google will recognise a heavily repeated keyword post as spam and you will get no rankings.
A rule of thumb is to read your article aloud to yourself and if it sounds corny, then it probably is.
With blogs, each post is its own SEO entity, so the above strategy is fantastic and while Google will establish a theme to your blog with consistent keyword usage, for the most part you will rank one post at a time.
Websites are different to blogs in that Google reads the entire website via 'sitemaps' and a few other things to ascertain what the site is about and where to put it in relation to search engines.
If you reread this article, you will notice that I have followed the principles that I discuss in this post using the keywords 'personal training blog SEO'. I used the terms in my post title and flipped them around in my first paragraph to make it more pleasing to read.
I also used the terms several times throughout the article and sneakily added them again in the previous paragraph.
Depending on how you came across this article should also determine how well I have used the principles.
I hope this has given you an idea of how to re evaluate how you're writing your online content. Keep in mind though, the minute you start writing for the search engines and not your human audience, your content will not make any sense and be boring, so try and find a happy medium and then everyone wins.

Ben London is the author of http://mybusinessisfitness.com, a blog written by a personal trainer and fitness professional for personal trainers and fitness professionals. I want to help you achieve financial success for your businesses by using social media and marketing principles I've gained and continue to learn over the past 15 years of being involved in the fitness industry.

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Digital Marketing As Part of Your PR Campaign

Many people use Digital Media on a daily basis nowadays without even thinking about it, this could include websites, search engines, Facebook, twitter, and all other social media and networking sites. with the increase in popularity of these sites on devices such as mobile phones and tablets, digital marketing is becoming more and more important for any public relations campaign.
A good place to start when planning your Digital Media campaign for a product or service is to build up a social media base. Look into which social media sites would be suitable for the product or service you are promoting rather than signing up to all of them just for the sake of it. For example, if you sell high end financial products, a Facebook campaign may not be the way to go due to the fact that Facebook is aimed at a younger audience and having fun, However LinkedIn is aimed at the business market so it would be perfect. Do your research and ensure that whichever sites you sign up to are relevant. It is also important to maintain your social media campaign, there is no point just signing up to these sites and then sitting back and doing nothing, make sure you post regular updates.
A good social media campaign will also involve a number of sites including Facebook, Twitter, LinkedIn and Google+. Sharing your websites content on these platforms will help to greatly increase your visibility, and promote your products and services. It is also possible to link these sites to your website, which will increase traffic and hopefully sales.
You should also look at Search Engine Optimisation as part of your Digital Marketing Campaign. Having a website that is ranking well within the search engine results pages is a vital part of any work you do. Search Engine Optimisation can be time consuming so consider hiring an SEO company to take care of this for you, just be aware of some of the companies out there that charge extortionate rates.
It's also important that you monitor your Digital PR campaigns closely, and keep an eye on what is working and what isn't
One of the most important things to do before starting up your digital media campaign is to do your research and decide on how you would like your campaign to run. Then write out a detailed plan and ensure you stick to it.

Clareville Communications are a PR Agency based in Fulham, London. We can run business to business, consumer, digital, editorial and many other types of Public Relations campaigns for you.
Visit our website at http://www.clareville.co.uk for more information.

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The Importance of SEO in Today's Business Environment

Operating a business is tough, and this is because businesses are always competitive. The market is usually saturated with so many players, and businesses are increasingly finding the need to look for ways to really stand out from the clutter. The business environment today is even more challenging, and this is because of the presence of the Internet. The Internet makes everything even more complicated because if you're a business that operates online, you can have so many competitors that can set up websites in no time. The more websites there are, the more options your target customers will have. This is why it's very important to understand how search engine optimization (SEO) works.
When the typical Internet users open their Web browsers, it's usually because they're searching for something. They could be searching for a certain product to buy or a certain kind of service to patronize. Perhaps they're looking for a piece of information - a certain restaurant's address, the current time in London, the best beach to visit in a particular area, or a lot of other information that they could get from the internet. When the Web browser is opened, chances are the Internet user will not know exactly where to go right away. It's very rare that the user has a predetermined site to visit, and in most cases they go to search engines to find what they are looking for.
Search engines like Google and Bing are the most common places people go to if they are looking for information. The typical Internet user types a certain word or phrase known as "keywords." Once he hits Enter, the search engine then turns up with a number of results, and the websites that are listed are the websites that the user will end up visiting. If your website is not optimized for search engines and you created your content without even thinking of SEO, then chances are your website won't appear in the search engine results page (SERP). This can be problematic especially if you're a relatively new site and nobody knows about your website yet. If you want your website to be known and to appear in search results, then you have to optimize your content for search engines.
Trusting the Experts
In the online world where competition is cutthroat and every website wants to be the top of mind of their target market, what you can do is hire professional search engine optimization services to really ensure that your content is just as it should be. Experts in search engine optimization will know exactly how to write your content or format it in a way that still contains what your users need but at the same time optimizing it for search engines. The placement and frequency of keywords are very important, and SEO experts know certain strategies to optimize it. They also know some link building techniques that will enhance your SEO campaigns as well. With SEO experts by your side, it will be easier for you to succeed in the online business landscape.

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