While some web agencies specialise in one area, there are some
who offer a number of different services. This can include web design,
web development and SEO. There are some benefits to choosing a joined-up
agency who offer a variety of services you can take advantage of. If
you require all the services offered by an agency it can be preferable
to use them rather than separate agencies for each area.
If working with a single web agency you may only have one point of contact. This can be beneficial by simplifying things. If you want web design, web development and SEO, for example, and choose three different companies then you will have three points of contact instead of just one.
With any business decision money is a consideration and opting for a single cohesive agency can save on costs. You may only have to pay for the services of one account manager, for example, rather than two or three. Different departments of the same company don't have to work around each other but can rather work together. This can lead to more understanding between departments and better productivity.
A major benefit can be the speed at which tasks are carried out. With departments working together as one company the time between a task being established as necessary and beginning is typically shorter. There are times when a developer needs something to be done by a designer or someone in SEO needs something done by a developer. If using separate agencies it means work having to be sent from one agency to another. This takes time and things can get lost. If this is being done by one agency, someone can just ask someone on the other side of the room to quickly carry out a task for them.
Relationships between different parts of a joined-up agency can be beneficial to their clients. Web designers and web developers being able to work together can certainly be a positive. Designers design sites; they don't create the final product. They may, therefore, not know exactly which pieces of functionality within a site can easily fit together. Within one company, a designer and developer can work together on this. If a designer is unsure if one of their ideas will work in practice, then they can ask a developer there and then. Over the course of a website design and build this can lead to a lot of saved time and potentially prevent unrealistic designs being made that will have to be modified at a later date.
The relationship between a designer or developer and the SEO department can also be important, and having this under one roof has its advantages. There are times when SEO factors are not taken into consideration while a website is being created. This can be solved with consultation between SEO experts and the designers and developers. They can advise as to what should be included in the design and anything that will have a detrimental impact on the search engine ranking.
There are many positives to employing one agency to carry out different web-related tasks. Different departments within one agency can work together much more easily than where things are carried out by different companies and this is beneficial to clients.
Andrew Marshall ©
If working with a single web agency you may only have one point of contact. This can be beneficial by simplifying things. If you want web design, web development and SEO, for example, and choose three different companies then you will have three points of contact instead of just one.
With any business decision money is a consideration and opting for a single cohesive agency can save on costs. You may only have to pay for the services of one account manager, for example, rather than two or three. Different departments of the same company don't have to work around each other but can rather work together. This can lead to more understanding between departments and better productivity.
A major benefit can be the speed at which tasks are carried out. With departments working together as one company the time between a task being established as necessary and beginning is typically shorter. There are times when a developer needs something to be done by a designer or someone in SEO needs something done by a developer. If using separate agencies it means work having to be sent from one agency to another. This takes time and things can get lost. If this is being done by one agency, someone can just ask someone on the other side of the room to quickly carry out a task for them.
Relationships between different parts of a joined-up agency can be beneficial to their clients. Web designers and web developers being able to work together can certainly be a positive. Designers design sites; they don't create the final product. They may, therefore, not know exactly which pieces of functionality within a site can easily fit together. Within one company, a designer and developer can work together on this. If a designer is unsure if one of their ideas will work in practice, then they can ask a developer there and then. Over the course of a website design and build this can lead to a lot of saved time and potentially prevent unrealistic designs being made that will have to be modified at a later date.
The relationship between a designer or developer and the SEO department can also be important, and having this under one roof has its advantages. There are times when SEO factors are not taken into consideration while a website is being created. This can be solved with consultation between SEO experts and the designers and developers. They can advise as to what should be included in the design and anything that will have a detrimental impact on the search engine ranking.
There are many positives to employing one agency to carry out different web-related tasks. Different departments within one agency can work together much more easily than where things are carried out by different companies and this is beneficial to clients.
Andrew Marshall ©
Moore-Wilson are a leading edge joined-up web agency. Services include Website Design London and SEO London.
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